Since its inception, the Tagmarshal system has tracked more than 15 million rounds of golf and collected more than 1 billion data points. The data collected is transmitted to cloud-based servers, where processing algorithms convert it into digestible analytics that are delivered to course managers through Tagmarshal’s proprietary software. They created a system that utilizes GPS trackers that are carried by caddies, placed in golf carts, or attached to players’ bags or push carts if they’re walking without a caddie. More than a half decade earlier, a trio of South African entrepreneurs recognized the importance of golf’s pace of play and thus founded Tagmarshal with the intent of developing a technology that allowed course operators to better track and manage all of the golfers out on their course and the flow of their rounds. In other words, the pace at which those golfers played a course outweighed all other aspects of the layout, the club and the amenities that those golfers enjoyed before, after, or even during their rounds. The results, which were presented at the USGA’s 5th Golf Innovation Symposium in Tokyo in 2019, revealed that as many as 1,000 touchpoints exist that can influence a golfer’s experience at a club or resort.ĭiscovered was that above all other factors, positive ranger etiquette - and by extension, the openness of tee boxes and greens at each hole during a round - was the most influential element in determining a golfer’s level of on-course enjoyment. Golf Association commissioned professors Kris Schoonover and Eric Grey from the University of Wisconsin Stout to diligently research and conduct a survey on the topic. In an attempt to better understand the key factors that define a positive golfing experience for players, the U.S. The Value of Golf Cart GPS Tracking to your course.Golf Cart GPS Tracking: What Are the Benefits for Golfers?. ![]() ![]()
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