This house is about creating something big, and you can’t do that if you’re going out on the weekends.” It’s not in line with anyone in this house’s brand. If you want to party, there’s hundreds of houses that throw parties in L.A. This whole house is designed for productivity. “You can’t come and stay with us for a week and not make any videos, it’s not going to work. “If someone slips up constantly, they’ll not be a part of this team anymore,” Thomas said. And if you want to be a part of the group, you need to churn out content daily. If you break something, you have 15 days to replace it. Creators can have friends over, but it is not a party house. The house does have strict rules, however. Unlike Team 10 and other groups, Hype House doesn’t take a cut of anyone’s revenue. Though Chase helped put money down for the house, Thomas manages schedules, handles the house issues and resolves the inevitable conflicts. As the oldest, Thomas acts as a default den mother. The sweeping staircase is also a popular backdrop.Īlex, Thomas, Daisy Keech, 20, and Kouvr Annon, 19, live at the house full time. Hype House members prefer to hang out on the stone porches overlooking it. The house has a large glistening pool, but it’s too cold to swim in it right now. Fifteen-second clips of a DaBaby song looped until everyone had memorized the agreed-upon choreography.Īfter one group finished filming, they headed downstairs to lounge on three beanbag chairs. 30, members clustered into the bathroom in rotating groups, doing back flips in front of a phone propped up on a roll of toilet paper supported by a Smartwater bottle. Because everyone just moved in, Hype House is also nearly without furniture, which makes shooting easier. The location Chase and Thomas found for Hype House checked all the boxes and had some additional features that make it perfect for TikTok: plenty of giant mirrors and a bathroom the size of a small apartment to film in. ![]() (Homeowners worry about, among other things, tripods scratching the floors and the potential property damage that comes with YouTube stunts.) Many influencers prefer the short-term rental structure of Airbnb, in part because obtaining a lease can be tough when you’re young and have an unpredictable income.īut unfortunately many Airbnbs in Los Angeles have a no-filming rule. ![]() In the days leading up to Christmas it was all anyone under the age of 18 on TikTok seemed to be talking about. The group handle that distributes their content surpassed three million followers on TikTok in just over a week and a half. They introduced themselves with a Backstreet Boys-esque photo shoot, and within minutes #hypehouse began trending videos including the hashtag #hypehouse have accrued nearly 100 million views on TikTok. Hype House was formed in December by some of TikTok’s most talked-about stars. And all day long, a stream of influential young internet stars come by to pay homage to the new guard. It has a palatial backyard, a pool and enormous kitchen, dining and living quarters.įour of the group’s 19 members live in the house full time several others keep rooms to crash in when they are in town. LOS ANGELES - Hype House, the physical location of a new content creator collective, is a Spanish-style mansion perched at the top of a hill on a gated street in Los Angeles.
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